Mass.-based Farrell Backlund Agency Merges With Richardson-Cuddy

Taunton, Mass.-based Farrell Backlund Insurance Agency has merged with Richardson-Cuddy Insurance Agency in the nearby city of Attleboro, Mass.

The deal creates one of the largest independent property/casualty agencies in southeastern Massachusetts, according to the announcement. Farrell Backlund is a unit of Bristol County Savings Bank, which is also based in Taunton, Mass.

Farrell Backlund’s CEO Don Backlund said the deal allows his firm to realize its long-time goal of expanding into the Attleboro area.

Richardson-Cuddy will become part of Farrell Backlund but will still maintain its own name brand. Richardson-Cuddy will continue to provide services from its current offices in downtown Attleboro.

Mark Cuddy, who has been president of Richardson-Cuddy, will maintain his post in the merged agency. He will also be part of the merged agency’s ownership team. He says Richardson-Cuddy’s employees and customers will benefit from additional resources from Farrell Backlund and Bristol County Savings Bank.

The deal brings together two like-minded insurance agencies that have served their respective communities for generations, according to the announcement. Farrell Backlund was established in the early 1950s. Richardson-Cuddy is one of Attleboro’s oldest businesses, with roots dating back to 1869.