N.J.’s Couch Braunsdorf to Merge with Perks Unlimited, Inc.

Jim Johnston, President and Chairman of the Couch Braunsdorf Insurance Group in Liberty Corner, one of New Jersey’s leading brokers/agents, announced a merger with Perks Unlimited, Inc., producer of the PerksCard.

Perks Unlimited was founded by Bob Dow 15 years ago as a way for corporations to offer added benefits to employees by enabling them to save money on everyday items. Members can present the PerksCard for discounts at more than 10,000 participating local and national establishments, including Blockbuster Video, Men’s Wearhouse, Lowe’s Home Improvement Warehouse, Linens ‘N’ Things, AVIS, and Mrs. Fields Online. The bulletin said that Dow has “been named Chief Executive Officer of the Couch Braunsdorf Affinity Division,” while Perks Unlimited will maintain its operating headquarters in Setauket on Long Island.

The announcement noted that Cooper Health System, Computer Associates, Xerox, AOL Time Warner, Hamilton Sundstrand and the City of Los Angeles Employees’ Club are some of the clients utilizing PerksCard.

Mark Chibbaro, President of the Affinity Division of Couch Braunsdorf, described the merger as a perfect synergy of core corporate strengths. The Affinity Division manages voluntary benefits for companies such as: Sony, Ernst and Young Practice Support, The State Employee Associations of Indiana and North Carolina, Hunter Douglas Corporation and many more.

“PerksCard offers a way to amplify our value proposition while expanding our services to over 600 of the nation’s largest employers,” he noted.