ESURANCE MOVING IN

Esurance has expanded its auto insurance program into the $2.5 billion Tennessee market according to Gary Tolman, president and CEO. The direct-marketer is especially interested in the Memphis and Nashville markets.

Tolman indicated Esurance’s goal is to stand out in the competitive U.S. auto insurance market by offering a personalized Internet-based system. The company believes that it achieves this because its focused on-line service makes auto insurance shopping easier for consumers through providing fast quotes online.

Using what it calls a “unique customer interface,” Esurance claims to offer its clients a wide array of discounts, including discounts for drivers insuring more than one car and for students. The company also offers discounts for drivers who own their own homes and/or pay their auto insurance premium in full.