A QUESTION OF TRUST

Results of a recent Zogby America poll demonstrated an almost even division in opinion regarding the trustworthiness of insurance salespeople. The telephone survey polled 1,035 adults nationwide, asking them to rate different professions. Thirty-two percent of respondents said they did not trust insurance salespeople to do an adequate job and to treat them fairly. However, 28 percent expressed the opinion that insurance salespeople could be trusted, and the remaining 38 percent were neutral. While 32.2 percent of older respondents said they did not believe insurance salespeople would treat them fairly and honestly, 39 percent of responding 18- to 24-year-olds expressed trust.