PRIME TIME

The Hartford has launched a new television ad promoting tailored small business insurance solutions. The new ads focus on a single product in the fast-growing small business segment to present a compelling reason for the owners of small businesses to choose The Hartford. The new spot, along with two ads from the Effie-award winning 1999 campaign, is running on 60 Minutes and 60 Minutes II on CBS, Moneyline on CNN, CNNfn and major golf tournaments throughout the year.