NEW NAME, NEW GAME

Effective June 1, General Re and Cologne Re announced that their global brand name will be “GeneralCologne Re” (GCR). The change reflects company efforts to implement “a new, worldwide reinsurance brand strategy for its direct reinsurance business.” The company will also restructure its management. Direct property/casualty reinsurance will operate on a regional basis in cooperation with local business units in an effort to increase speed and efficiency in local markets. One of the world’s leading reinsurers, GCR operates globally through 70 branch offices and subsidiaries in key reinsurance markets around the world.