How to Attain What Agencies Want in 6 Easy Steps

There’s a very simple formula for getting whatever you want for your agency. This is so simple it seems trivial and few people follow it.

But if these steps are followed, agency owners can create anything they want in the agency and actually even in life. There are six steps to this formula:

Step 1: Know where the firm is. This means circumstances in the firm are honestly evaluated and it becomes crystal clear exactly where the firm is at. It also means the owners don’t beat themselves up for where the firm is today, or feel victimized if they don’t like where they are. The owners simply know where they are at in this moment in time. If you want to get to China, you can’t really start traveling until you know where you are starting from. How would you know what direction to go?

Step 2: Know the direction where the firm should be headed. This is a big one. The owners have to know where they want the firm to go, or what they want, before they can set out to go there or attain it. Without knowing, one wouldn’t have enough information to know what to do or specifically what actions to take. The more specific the owners’ aims are, the more they will know what to do, how to start, and how to know when the outcome is attained.

Step 3: Take action. This is a huge stumbling block for many people and most owners. What actions should be taken? When someone or their agency is successful and says, “Sure, it’s easy for you. You know what to do.” Here’s a big secret, and very few people know it. The successful person doesn’t know what to do any more than those owners who are not yet successful, unless he or she is doing something for the second time. Almost no one knows what to do when they do something for the first time. Take your best guess and do something!

Step 4: Evaluate the results of the action. This can be called “The Dr. Phil Step,” where he says, “How’s that workin’ for your firm?” The agency owners take some sort of action, no matter how pathetic it might be, and then they check and see what happened. If some progress is made, the owners might want to do some more of the same action. If not, ask what other action might be taken? If there’s not much progress, the owners ask themselves how to improve the actions taken in order to make things work better. Take enough action and owners can become very wise.

Step 5: Refine the action. Based on the evaluation just made what should the owners refine and improve on? Now the refined actions might be just as bad as the first action, or hopefully, might be better. It doesn’t matter. After evaluating the first actions and then some refining and improvement, the owners need to take action again. This idea of taking action is the key. Don’t just stand there, do something, no matter what it is. It is also called “Ready, Fire, then Aim!”

Obviously, the better the actions, the faster the results will occur. Know that people who wait and wait and wait to act don’t realize: People learn a thousand times more from a bad action than they do from waiting until they have everything figured out. When a person acts, they really find out what works and what doesn’t work. Before an owner acts, they are just guessing.

Step 6: Keep repeating steps three, four and five. Continue acting, evaluating the results, and refining actions until the firm gets to where the owners want it to go.

Following these six steps may sound too simple. However, by taking these steps agency owners can have anything they want for their firm and even in life.