G&G Insurance: Be ‘Intentional’ with Both Clients, Employee Journey

Clients deserve an exceptional experience. And so do employees.

That’s the philosophy that made G&G Independent Insurance the Best Agencies to Work For Silver award winner for the South Central region

Based in Fayetteville, Arkansas, the 36-person agency is a long-time standout employer.

G&G has achieved the Inc. 5000 award the past two years and ranked as one of the top 50 Best Businesses to Work for in Arkansas for the past two years as well.

“G&G is one of the best agencies to work for because we are fast-paced, fast-growing, and genuinely care about the people working here,” said one nominating employee. “Those awards are hard to achieve but speak volumes for the work being done in the agency.”

These successes are the natural results of the agency’s philosophy to treat an employee’s needs and goals with the same purposefulness and consideration as the clients’, said CEO Jordan Greer.

“I would encourage other agency owners to be as intentional about the employee journey as they are about the client journey,” Greer said. “Involve the key members of your team in the process. Then, start at the very beginning and identify your ‘why.'”

“Why is being the best place to work important? What does that do for your team? What does that do for your clients?” he said. “Once you and the key members of your team have identified and aligned on these answers, identify the gaps/opportunities from where you are as an organization today versus where you want to be tomorrow and start chipping away,” Greer said.

Also, create anonymous opportunities for the team. “This gives you feedback along the way, and remember, the journey is never over,” he added.

Cultivating a culture that sets clear expectations, rewards, recognition, and opportunity brings the right people to the table.

“Without the right people in the right seats, the efforts to take care of our clients and find new ones would be incredibly challenging, if not impossible,” Greer said.

Employees say the supportive and positive company culture plays a significant role in achieving long-term goals.

“The culture is focused on our purpose of exceptional experiences, which isn’t just for our clients but our employees as well,” said one employee.

“Everyone has a voice in the company and can make an impact on our processes, culture, and success. Plus, the leadership team is incredibly communicative and trusting and makes sure that the purpose remains our priority no matter what. I love working at G&G!”

Benefits include health/dental/vision, 401k matching, gym membership reimbursements, company-sponsored team outings, paid holidays including 15 PTO days, plus eight company holidays and the employee’s birthday.

The company also awards Exceptional Experience Rewards to team members who deliver the best and most exceptional experiences to our clients every quarter.

Employees are invited to get involved in a wide range of giving opportunities.

“There is a committee designated to plan employee volunteer events, charity events/galas, and other donating opportunities throughout the year,” one employee said.

Employees also appreciate the opportunity to improve their communities, especially through the G&G Foundation, an employee-funded non-profit organization founded in 2018 that benefits local non-profits through volunteer hours, donations, and scholarships.

“Our team is full of energetic, motivated, and customer-centric people that strive to deliver exceptional experiences in every interaction,” Greer said. “When you are surrounded by a team that truly comes together to achieve big goals, work is engaging, and it’s fun!”

The Silver award tells Greer he can continue building the agency on its successes.

“This nomination from the G&G team is an indication that we are heading in the right direction and that we should continue with our efforts to do everything we can to make our agency the best place to work for our team.”