What It Takes to Hire Insurance Talent in Today’s Job Market

Dear Mary,

Your team is in the thick of recruiting every day, not only for our open roles but for positions across the nation. I’m curious what you are seeing with:

• Candidate willingness (or not) to move to a new employer;
• Motivations that drive job change; and
• What’s important to job seekers as they explore job opportunities?

I appreciate your time in helping us understand the market out there. ~ HR Director

Candidate Engagement

Willingness is engagement. Do insurance professionals apply to jobs? Will they respond to direct messages? Will they seriously entertain an offer? The answer is “yes” if several factors line up:

Takeaway Questions:

• Do we track and review data on job advertisement performance?
• Is our writing style appropriate for our target audience?
• Are we getting the right ROI on paid job boards?
• Is our LinkedIn Inmail response rate satisfactory?
• Do we build, refresh and engage a candidate database?
• Do hiring managers follow a uniform, company approved hiring process?
• Do we communicate the entire interview process ahead of time?
• Have we missed hires because other companies moved faster?

Search Motivation

The top three reasons experienced insurance professionals start a job search:

Takeaway Questions:

• Have we done enough with remote, work-from-home opportunities to substantially increase our talent pool?
• Will our retention suffer if we do not embrace a virtual workforce?
• Do our careers stand out to candidates interested in moving to our market?
• Do we need to change our compensation structure to compete for talent?
• Does our variable compensation program give us a competitive advantage?
• Is our benefits package a selling point?
• Does our PTO address the needs of a diverse, multi-generational workforce?
• Will candidates find more career opportunities with us or our competitors?
• What are the statistics we should cite about growth, tenure, retention, stability and ownership longevity?
• How do candidates experience our culture during the interview process?

What Candidates Want and Need

Pique an insurance professional’s interest in new career opportunities with:

Takeaway Questions:

• What are our two to three biggest hiring and recruiting challenges?
• Are the right leaders consistently engaged in talent acquisition strategies?
• Can we tackle this on our own, or do we need outside expertise to help us?