Closer Look Danielle Moscinski

April 15, 2019 by

Florida’s Moscinski Values Getting Clients to Value Coverage Over Price

Danielle Moscinski says she has come a long way since she joined the insurance industry in 2006.

Among her most important and earliest lessons was understanding she doesn’t know the answers to everything. In particular, it’s important to take time to research, particularly when it comes to carriers. “[I assumed] that all carriers are the same,” she said, looking back.

Moscinski has been with the same agency since joining the industry 13 years ago. She got her start in the mortgage department of the financial institution that owns her agency and decided to try something different. “Insurance intrigued me, so they hired me on as their administrative assistant, and it has been a fun ride ever since!” she said.

One thing she enjoys most is educating people on the importance of having adequate insurance. She said she wishes more people understood not everyone in the industry is here to scam them. “There are times when people only care about price, but when you break it down and help them understand what they have at the time of a claim, they truly have a newfound appreciation,” she said. “I have many tenured customers because of this.”

Moscinski says while young agents are generally more adept at technology and are challenging insurance carriers and agency management systems to do better, there is still more everyone can learn, including her. She created a Facebook page for the agency in 2011, but the agency didn’t work at it. So, she hired a social media specialist to boost its online presence and offer educational resources to clients. She would like to see improvements to her agency’s management system to provide better communication with clients, such as being able to email the entire client base when a hurricane is approaching with tips on how to prepare. “We pay a lot of money for our agency management system, and it definitely does not have all the bells and whistles it should to substantiate the price tag,” she said.

She finds her job satisfying when clients are appreciative not only when she saves them money, but also when she provides better coverage and service. “[It’s the best] seeing when they understand I am here to help them in any way I can,” she said.