Progressive Unveils Online Homeowners Insurance Comparison Shopper

Progressive announced a new tool called HomeQuote Explorer, an online platform designed to enable homeowners to compare home insurance quotes from multiple carriers.

The insurer says it takes 15 minutes or less to get most quotes.

“This might sound familiar because it’s the formula we used to put the power of comparison shopping in the hands of auto insurance customers in 1996,” Progressive CEO Tricia Griffith said in a statement. “We think HomeQuote Explorer will compel a lot of homeowners to take a few minutes to make sure they’re getting the right coverage at the right rate.”

The platform pulls in publicly available information on a property automatically, and has a series of prompts to help the user enter other required information, according to Dan Witalec, the insurer’s customer acquisition leader.

Progressive writes homeowners through its subsidiary ASI that it acquired in 2015.