IICF Teams with Sesame Street Character to Promote Early Reading

The Children’s Bureau, a Los Angeles, Calif., area nonprofit recently received a visit from Sesame Street’s Abby Caddaby as a part of the Insurance Industry Charitable Foundation’s Every Day is a Reading and Writing Day initiative.

During its annual Week of Giving in October, the IICF’s Western Division grants program donated $20,780 to the Children’s Bureau to support the underserved local children and families they help through their Orange County Prevention as well as their Magnolia Place Initiative.

Some 50 local insurance industry professionals from Chubb, Navigators, and Farmers Insurance, gathered to read with the children from the surrounding communities that Children’s Bureau supports, providing a day to jumpstart an increase in early literacy in the area.

The “Reading and Writing Day” program is a joint project with Seasame Street, so Abby Caddaby also visited the Children’s Bureau as a part of the reading initiative.

The Western Division also held a book drive to be able to provide each of the 150-plus children in attendance with a book to bring home. The division collected nearly 1,000 books.

Since 1998, IICF supporters have provided nearly 200,000 volunteer hours, serving over 150 nonprofits nationwide, and involving over 200 industry companies and offices.