Ohio Insurance Marketing Firm Fined, Told to Stop Operating in Kansas

Kansas Commissioner of Insurance Sandy Praeger announced fines totaling $9,000 and a cease and desist order against an Ohio-licensed insurance marketing firm for illegal activities in Kansas.

The company, now known primarily as Lead Generating Systems LLC, was fined $5,000 in August as part of a judgment by the Kansas Insurance Department. An earlier fine of $4,000 was levied against the same company in March 2012, when it was doing business as Unlimited Fulfillment Services LLC, according to Kansas regulators.

Owned by Matthew Dilday of Medina, Ohio, the company has also used the names Smart Leads, UFS Marketing Services, Annuity Leads and Annuity Leads Today.

The insurance department legal order says the company solicited insurance business for Kansas insurance agents using deceptive and misleading postcards that were mailed to Kansas residents.

The postcards misled recipients into believing their financial well-being was in jeopardy because an annuity product they were holding supposedly was at the end of its surrender period.

The company’s violations fall under the provisions of the Kansas Unfair Trade Practices Act.