Personal Lines Profile

Higginbotham & Associates Inc.

Fort Worth, Texas

Owner(s)/principal(s): Rusty Reid, Jim Krause, Morgan Woodruff, Michael Parks, Jim Hubbard, Doug Dickerson, Mary Russell

2006 personal lines premium: $21.9 million

No. personal lines insurers: 12

Founded in 1948, Higginbotham is operates six offices throughout Texas, each of which has access to its full commercial and personal P/C, risk management, employee benefits, life, executive compensation and retirement plan resources.

The agency reports that its personal lines business has grown the past five years through a single source approach. “Our single source approach enables us to proactively identify customers’ exposures and align their personal and commercial policies.”

Thee keys to the agency’s success in personal lines: A single source for insurance, risk management and employee benefits expertise; loyal customers that refer business; and a customer service team with concentrated experience in personal P&C that gives customers one point of contact.