Get with the Programs

If Insurance Journal readers have one consistent request it is for more information about available markets. No matter their agency size, history, politics or niche, readers like knowing about new opportunities for their own businesses, as well as about what the competition is doing.

Program marketing is one the hottest topics among insurance opportunity seekers today. Just weigh this issue!

Guy Carpenter & Company Inc., the global risk and reinsurance specialist that is a part of the Marsh & McLennan Companies, recently announced the results a survey of domestic insurance companies that write a significant amount of program business through program administrators.

Readers should be pleased to know that the survey results suggest that “carriers are actively seeking new business and the market appears ready to expand – provided that current rate levels are maintained and there is sufficient and reliable program information.”

Other key findings of the Guy Carpenter report include:

This issue of Insurance Journal includes volume one of our 14th annual Program Directory and our July 4 issue will include features on Target Markets, the program administrators organization, and how to go about building successful programs. Then in early December, we will publish volume two of the Program Directory for 2005.

At Insurance Journal, we concur that the program marketing segment represents an attractive opportunity for agents, brokers and carriers. We hope we can pay a role in turning opportunity into reality for our readers and advertisers.