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Apr 27 2026 // The Safeco Insurance brand has gone the way of the dodo bird. It’s now all Limu Emu, all the time.Liberty Mutual said on April 27 that it followed through with what it said about a year ago and officially retired the...
Aug 6 2025 // Mercury Insurance is partnering with Liberty Mutual Insurance on a plan to provide coverage for thousands of California Safeco Insurance customers impacted by a shift in Liberty Mutual’s California personal lines...
Mar 24 2025 // Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal lines products under the Liberty Mutual name.Safeco has been Liberty Mutual’s brand for the...
Mar 4 2025 // Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal lines products under the Liberty Mutual name.Safeco has been Liberty Mutual’s brand for the...
Dec 20 2024 // It appears another insurance carrier is turning sour on wildfire-prone California.Safeco, a Liberty subsidiary, is preparing to stop writing new condo and rental policies in California at the beginning of next year....
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