The Lowdown on Distracted Drivers
This week I added Driving to Distraction, by Esurance, to IJ’s Research & Trends as a resource for discussion around driver safety, whether with family members or clients. The study involved research of over 1,000 drivers with in-car safety technology and finds that more than 50% of drivers surveyed admit to risky driving behavior. Page 2 identifies the top forms of distraction, which you will note, include in-car technology (navigation and warning sounds).
This report offers a quick read and is worth sharing in your network or re-purposing for sound bites on your social media feeds. As we head into the spring, a time of proms, graduations and weddings, this report reminds us to check our own distracted behaviors and discussing them with those we care about. This report concludes with this thought:
“Until we admit accountability for our own distractions, we can’t rely on in-car technology to squelch distracted driving. Every advancement in car tech requires that we adapt as drivers to safely — and attentively — take advantage of the promising road ahead.” — Esurance
Give Driving to Distraction a quick view before hitting the road this weekend. Never miss a report by subscribing to our Research & Trends newsletter! Happy reading.