All the headlines from our Marketing Topic Page, ordered by recency.
Oct 25 2004 // During my term we have made numerous advances, I couldn’t have done any of them without the help of the Executive Committee and dedicated committee members,” said Louise “BeBe” Canter, president of...
Oct 25 2004 // More than 120 firms participated in the Big “I” Exhibit“During my term we have made numerous advances and I couldn’t have done any of them without the help of the Executive Committee and dedicated...
Oct 12 2004 // Chrystin McHugh has been named marketing communications specialist in the marketing department at Delaware Valley Underwriting Agency (DVUA), announced Edward Levy, senior vice president. McHugh joins DVUA with more than...
Oct 11 2004 // Progressive Insurance Co.’s move to re-brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but mixed reviews from the independent agents who are...
Oct 11 2004 // Progressive Insurance Co.’s move to re–brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but mixed reviews from the independent agents who...
Oct 11 2004 // Progressive Insurance Co.’s move to re-brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but reviews from independent agents at the center of...
Oct 11 2004 // Progressive Insurance Co.’s move to re-brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but mixed reviews from the independent agents who are...
Oct 4 2004 // The U.K.’s annual Insurance and Financial Services Conference, sponsored by the Chartered Insurance Institute (CII) and the Chartered Institute of Loss Adjusters (CILA), got underway Wednesday, Sept. 29. The...
Oct 1 2004 // Sandra L. Masters has assumed responsibility as marketing director for the American Institute for CPCU and the Insurance Institute of America’s Western Region. She takes over the territory following the retirement of...
Sep 27 2004 // Seattle-based Safeco announced a new leadership structure for the company, reflecting its evolution from a turnaround concern to a profit-and-growth enterprise.The cornerstone of the structure is the newly created...
Sep 23 2004 // The Insurance Marketing Communications Association (IMCA) has named Ron Rice as president for the 2004-2005 year.Rice is National SuretyLink program manager for Safeco Insurance in Redmond, Wash., where he oversees the...
Sep 23 2004 // For weeks, more than 1,200 of Progressive’s largest independent agents and brokers have speculated about why the company invited them to meet in Las Vegas. Their questions were finally answered as the Progressive...
Sep 20 2004 // Mayfield Village, Ohio-based leading vehicle insurer Progressive Corp. has called its top-selling independent agents to a meeting in Las Vegas this week to unveil what is described by a company spokeswoman as an...
Sep 7 2004 // General Electric has announced that it intends to unify the branding of its reinsurance and commercial insurance products and services as GE Insurance Solutions.“The name change is significant, yet it’s just...
Aug 25 2004 // AMS Holding Group, the parent organization of AMS Services, AMS Rackley, SilverPlume, and Allenbrook, has announced that it has changed its corporate parent company name to ‘Vertafore Inc.’Each of the...
Aug 12 2004 // Michael E. James, president of M.E. James Surplus Lines Insurance Brokerage, announced that Adrian Barger has been hired as the company’s director of marketing. Barger will head up the marketing department overseeing...
Aug 9 2004 // There are multiple ways to grow your agency’s bottom line. The most exciting way is, of course, to sell more policies. You logically devote most of your energies to this essential activity because it’s the best...
Aug 5 2004 // Florida-based Bankers Insurance Group announced that Barbara Peat, vice president of corporate marketing & communications, has been promoted to senior vice president and chief marketing officer.In addition to her...
Aug 3 2004 // Kemper Auto and Home, Unitrin Multi Lines Insurance and Unitrin Specialty Lines Insurance have joined the Independent Insurance Agents and Brokers of America’s (IIABA) Trusted Choice campaign—the national brand...
Jul 28 2004 // Heather Philbin was announced as the new executive director of Trusted Choice, according to Big “I” Executive Vice President Debra Perkins.Trusted Choice is the consumer marketing brand created by the...