Latest Marketing Headlines

All the headlines from our Marketing Topic Page, ordered by recency.

Google’s Advertising Head to Address Insurance Marketing Event

Mar 9 2007 // New meeting format features an opening day keynote address and workshop, and specialty workshop tracks in advertising, public relations, creative/marketing and technologyJon Kaplan, head of financial services, advertising,...

Willis Names Di Maria Sr. VP-Marketing & Communications

Mar 6 2007 // Willis Group Holdings Limited has named Valerie Di Maria as its new Senior Vice President and Group Marketing and Communications Director. She will “lead worldwide marketing, brand and reputation management,...

IMCA Launches New Webcast

Mar 2 2007 // Association for Insurance Communicators launches the first web cast in their 2007 Leadership SeriesTacoma, WA – The Insurance Marketing Communications Association (IMCA) is launching the first web cast in our 2007...

Court Throws Out “Light” Cigarette Law Suits in La., Ill.

Feb 28 2007 // Suits filed against two cigarette makers over the marketing of “light” cigarettes have been thrown out by a federal appeals court.Earlier this month, a three-judge panel of the 5th U.S. Circuit Court of Appeals...

Travelers reopens red umbrella

Feb 26 2007 // The St. Paul Travelers Companies Inc. is reacquiring its trademark red umbrella from Citigroup, and changing its name to The Travelers Companies Inc.After the closing of the transaction, which is expected in mid-March...

St. Paul Travelers changes name to Travelers; reunites with red umbrella logo

Feb 26 2007 // The St. Paul Travelers Companies Inc. has signed a definitive agreement to reacquire its trademark red umbrella, and change its name to The Travelers Companies Inc. After the closing of the transaction, the company will...

St. Paul Travelers changes name to Travelers; reunites with red umbrella logo

Feb 25 2007 // The St. Paul Travelers Companies Inc. has signed a definitive agreement to reacquire its trademark red umbrella, and change its name to The Travelers Companies Inc. After the closing of the transaction, the company will...

People

Feb 25 2007 // The National Association of Insurance Commissioners named its 2007 committee chairs and vice chairs. The new committee assignments are for one year.International Insurance Relations Committee: Chair Diane Koken,...

Progressive Drops ‘Drive’ Brand Name…Except in Calif.

Feb 23 2007 // The Progressive Group of Insurance Companies today announced a change in its brand names for products sold through its agents. The company said it is putting the Progressive name first in the names of all of the products...

Farmers Makes Executive Appointments

Feb 22 2007 // Los Angeles-based Farmers Insurance Group of Companies has announced a number of senior appointments.F. Robert Woudstra, executive vice president, has been appointed president and chief operating officer of Farmers Group...

Study: Allowing Generic Biotech Drugs Could Save $70 Billion

Feb 16 2007 // Patients and health insurance providers could save at least $71 billion over 10 years if there were a regulatory mechanism that allowed for the marketing of generic biotech medicines, according to a new study.Currently...

St. Paul Travelers Changes Name to Travelers; Reunites with Red Umbrella

Feb 13 2007 // The St. Paul Travelers Companies Inc. has signed a definitive agreement to reacquire its trademark red umbrella, and change its name to The Travelers Companies Inc. After the closing of the transaction, the company will...

People

Feb 11 2007 // William J. Mullaney was named president of MetLife’s Institutional Business segment. He succeeds Leland C. Launer Jr., who has decided to pursue other opportunities. Mullaney most recently served as president of...

Wholesaler S.H. Smith Adds Dalmata to Team for Vt., N.Y.

Feb 8 2007 // Carl Leslie “Les” Dalmata has been appointed regional marketing manager for S. H Smith & Co., Inc., a national excess and surplus lines broker. Located in the firm’s Utica, New York, office, Dalmata...

Competition to Recognize “Best of the Best” in Insurance Marketing

Feb 7 2007 // The Insurance Marketing Communications Association (IMCA) is gearing up for its 49th IMCA Showcase Awards; a competition to recognize outstanding marketing communications in the insurance industry. The 2007 competition...

Allianz to Integrate Italian Units

Feb 2 2007 // Germany’s Allianz announced that the Boards of Directors of its Italian subsidiary companies, RAS, Lloyd Adriatico and Allianz Subalpina, have adopted a project to integrate their Italian...

California Aims to Regulate Leafy Greens

Jan 25 2007 // The California Department of Food and Agriculture has taken steps to regulate leafy greens by initiating a plan that asks companies in the leafy greens industry to sign a Leafy Greens Marketing Agreement. The agreement...

AIG Elects Senior Vice Presidents

Jan 18 2007 // The board of directors of American International Group, Inc. (AIG) has elected three new AIG senior vice presidents and four new AIG vice presidents.Hans K. Danielsson was elected senior vice president, Investments, and...

Ill. The Park Group Adds Senior Vice President

Jan 10 2007 // The Park Group (AVRECO), a wholesale insurance brokerage in Chicago, has announced the hiring of Sarah Dore, CPCU, to the position of senior vice president within the Healthcare department.Prior to joining AVRECO, Dore...

People

Jan 7 2007 // Zurich Financial Services Group has appointed Maine Insurance Superintendent Alessandro A. Iuppa as head of Government and Industry Affairs for General Insurance, and as chief government affairs officer, North America....