All the headlines from our Marketing Topic Page, ordered by recency.
Nov 30 2008 // It is that time of year again; time to develop the firm’s annual sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency owners to set the game plans...
Nov 30 2008 // Don’t bring Anglo assumptions to the media planning and buying process.Your new advertising campaign is so successful, you’ve decided to communicate to your Hispanic customers. Great idea. After all, Hispanic...
Nov 30 2008 // The Insurance Marketing and Communications Association (IMCA) named Richard Look as president. He is a marketing communications veteran with both agency and insurance company experience, and currently serves as vice...
Nov 30 2008 // Peter Lauve, of Abilene, Texas, has been named president of Texas-based Insurors Group.As Insurors Group president, Lauve, also a partner with CBS Insurance located in Abilene, will lead a network of Texas agents that...
Nov 30 2008 // Don’t bring Anglo assumptions to the media planning and buying process.Your new advertising campaign is so successful, you’ve decided to communicate to your Hispanic customers. Great idea. After all, Hispanic...
Nov 30 2008 // The Insurance Marketing and Communications Association (IMCA) named Richard Look as president. He is a marketing communications veteran with both agency and insurance company experience, and currently serves as vice...
Nov 19 2008 // Beacon Marketing – “Helping to guide your prospecting needs to new destinations”Orange, CA – November 19, 2008: With the current economic conditions, a lot of agencies have had to reduce and/or cut...
Nov 19 2008 // The Insurance Marketing and Communications Association (IMCA) named Richard Look as president.Look, a marketing communications veteran with both agency and insurance company experience, currently is vice president of...
Nov 16 2008 // The Texas Surplus Lines Association Inc. elected new officers and directors at its 52nd annual meeting held Nov. 3, 2008, at the Four Seasons Hotel in Austin.The new officers are: President Paul Rainey, president of RSI...
Nov 16 2008 // The traditional role of an insurance agent in the sale of insurance products to potential policyholders has changed dramatically over the years. Historically, the agent was the customer’s first and only point of...
Nov 16 2008 // Your new advertising campaign is so successful, you’ve decided to communicate to your Hispanic customers.Great idea. After all, Hispanic purchasing power in the United States has surged to nearly $700 billion. That...
Nov 16 2008 // Independent insurance agents and brokers are concerned about the future of contingent commissions, according to a recent survey.But that’s just one of several major concerns agents have. They also have doubts about...
Nov 4 2008 // Westbrook, Connecticut-based The Gowrie Group of Cos. has named Whitney Peterson vice president of marketing.Peterson will direct marketing activities for all of the Gowrie Group. Her initial efforts will focus on active...
Nov 2 2008 // Tonya I. Sylvester has been named a sales executive at Rogers & Gray Insurance Agency Inc. of Massachusetts.Sylvester will specialize in personal lines sales, and work out of the agency’s Canton and Plymouth...
Nov 2 2008 // Pete Garvey, current president of Integro Ltd., assumed the additional responsibility of CEO for the insurance broker, succeeding Roger Egan, who has left the company. Garvey has served as president of Integro since 2005....
Oct 29 2008 // Willis Group Holdings announced the appointment of Howard Robinson as a marketing consultant and Sarah Walters as marketing communications manager for the Willis Commercial Network, a partnership of local, independent...
Oct 23 2008 // Catastrophe losses and the global financial crisis contributed to a $923 million net loss for the third quarter of 2008, which reflects an operating loss of $190 million and net realized capital losses of $728 million, The...
Oct 21 2008 // Independent insurance agents and brokers are concerned about the future of contingent commissions, according to a recent survey.But that’s just one of several major concerns agents have. They also have doubts about...
Oct 20 2008 // Your new advertising campaign is so successful, you’ve decided to communicate to your Hispanic customers.Great idea. After all, Hispanic purchasing power in the U.S. has surged to nearly $700 billion. That growth is...
Oct 20 2008 // A recent E-mail Experience Council conference featured speaker after speaker expounding the benefits of e-mail marketing. What hit home was that e-mail marketing can deepen customer loyalty within any industry...