All the headlines from our Marketing Topic Page, ordered by recency.
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...
Feb 7 2010 // Main Street business often means different things to different people, but it generally refers to small commercial establishments that would be found in towns and villages across the United States. The Small Business...
Jan 26 2010 // Schenectady, NY – January 26, 2010 – docSTAR, the leading provider of insurance document management software, has released a brand new module called SubmissionXpress.SubmissionXpress is a powerful addition to...
Jan 24 2010 // Steve Crawford has been named president and chief executive officer at Grinnell Mutual Reinsurance Co., located in Grinnell, Iowa. For the past two years, Crawford has served as the company’s chief operating...
Jan 24 2010 // Owners of small businesses — like many insurance agencies — spend more of their time working on today’s issues than tomorrow’s potential. It’s an approach that may keep the doors open for now,...
Jan 24 2010 // In business, change brings opportunity. And when it comes to the rapid wave of states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for legally wedded gay...
Jan 24 2010 // For years, many insurance companies prided themselves on running successful producer training programs for the independent agents who represented them. Over time, some of these programs have fallen victim to strategy...
Jan 24 2010 // What do P/C producers really sell? Is it insurance policies, protection, or peace of mind? The answer is none of the above. What is actually sold is “fear reduction.” Insurance policies are simply the means to...
Jan 22 2010 // A federal lawsuit filed in the Texarkana Division of the Western District of Arkansas claims the Arkansas Department of Motor Vehicle database has been illegally used for marketing and it could affect anyone who has had an...
Jan 20 2010 // Two leading Republican candidates for governor in Georgia have already turned to hefty lines of bank credit to help pump up their campaign finances months before the primary in July.State Insurance Commissioner John...
Jan 10 2010 // A revolution is underway that is having dramatic effects on insurance agencies, and the entire world. In the simplest terms, no one wants to do anything they don’t want to do.The supermarket delivers groceries, the...
Jan 10 2010 // If you’re waiting for a hard market, you’ll be out of business.The revolution is underway. In the simplest terms, no one wants to do anything they don’t want to do. If this sounds overly innocent, it...
Dec 29 2009 // Once again, agents and brokers are wishing for a harder insurance market in the New Year. But while most agents hope for firmer insurance pricing in 2010, just slightly more than a quarter (26.9 percent) predict a harder...
Dec 22 2009 // How Adam DeGraide, a rock ‘n roll bass player and band promoter who founded Astonish Results, plans to transport independent insurance agents into marketing cyberspace with his own digital elixir. Will agents drink...
Dec 21 2009 // In today’s economic climate, it’s difficult to find consistency. Business is changing at a rapid rate in every industry, and insurance is no different. As everything from the internet to the classic bear and...
Dec 20 2009 // Social media is the cover term for the hottest marketing communication tools of today. They include such popular Web 2.0 networking sites as Facebook and Twitter. Both offer exciting possibilities and are used by millions...
Dec 20 2009 // Once again, agents and brokers are wishing for a harder insurance market in the New Year. But while most agents hope for firmer insurance pricing in 2010, just slightly more than a quarter (26.9 percent) predict a harder...
Nov 23 2009 // Democrats in the Senate cleared the first procedural hurdle for sweeping healthcare reform Saturday by voting to open debate on the historic legislation.The Senate debate due to start on Nov. 30 is expected to last for at...