All the headlines from our Marketing Topic Page, ordered by recency.
Jun 2 2014 // In a world where a simple online search can yield a universe of information about insurance products and services in the blink of an eye, it is perilously easy to overlook the key role an age-old human transaction – the...
Jun 2 2014 // A Tennessee adjuster sued by Nationwide Insurance for alleged trademark infringement because he used the company’s slogan, On Your Side, in his firm’s name and marketing, is fighting back in court and on the...
May 19 2014 // Facebook wants companies to pay up.In the past few years, major social media platforms such as Facebook, Twitter, and LinkedIn have started pushing businesses toward promoted posts, paid advertisements, and sponsored...
May 16 2014 // A Pennsylvania appeals court has affirmed this month that a homeowners’ insurer has no duty to defend or indemnify in an underlying case where the policyholder’s teenage son caused an injury to a friend during...
May 13 2014 // A Tennessee adjuster sued by Nationwide Insurance for alleged trademark infringement because he used the company’s slogan, On Your Side, in his firm’s name and marketing, is fighting back in court and on the...
May 9 2014 // Project CAP, the organization formed to help local independent agents compete in the digital economy under the Trusted Choice brand, has raised $10 million from two additional carrier investors.The capital from the two new...
May 7 2014 // Allstate Corp. reported that higher losses from catastrophes due to severe winter weather cut into profits in the first quarter while higher premiums helped offset the effect. The company reported net income of $587...
Apr 24 2014 // Minneapolis, MN – April 24, 2014 – The Insurance Marketing & Communications Associations (IMCA) is seeking nominations for the 2014 Innovation Torchbearer Award, recognizing individuals or organizations that have...
Apr 21 2014 // Today’s generation is all about social networking. Social networking has become the most popular way to network and promote business. And in the current “tech savvy” environment it’s becoming...
Apr 17 2014 // Denver, CO, 4/17/14 – OnPoint Underwriting, one of the nation’s leading program managers for Sovereign Nations, announced Brett Barnsley has been appointed director of tribal business development. For nearly 30...
Apr 15 2014 // IJAM welcomes guest blogger Ken Beaulieu, Senior Director of Marketing and Communications at the Association of National Advertisers. In the following post, Ken recounts his interview with Matt Jauchius, Executive VP and...
Apr 15 2014 // While scientists, politicians and engineers ponder ways to better protect New Jersey from storms like Superstorm Sandy, some of the best ideas are coming from those who suffered the most.As the second summer after Sandy...
Apr 8 2014 // Novato, Calif.-based Fireman’s Fund Insurance Co. named Robyn Hahn its chief marketing officer. Hahn is responsible for developing and executing Fireman’s Fund’s marketing and communications...
Apr 8 2014 // Esurance, the direct-to-consumer insurance company, said that Alan Gellman has joined the company as chief marketing officer.Gellman will oversee all of Esurance’s marketing and advertising efforts, including direct...
Apr 3 2014 // American International Group Inc. sued to block New York’s top financial regulator, Benjamin Lawsky, from fining it over marketing insurance overseas without a state license, claiming it would be...
Apr 3 2014 // SAN DIEGO, CA – April 3, 2014 – Starr Hall, Chief Strategy Officer and President, Agency LEAD North America, will be the keynote speaker at the 2014 Insurance Marketing and Communications Association (IMCA) Annual...
Mar 27 2014 // Sammy Wasem was 15 when he started a Ferrari fan page that would become one of the most popular car sites on Facebook. Six years later, he is in a legal battle with his favorite Italian sports-car maker in a case that may...
Mar 24 2014 // The Florida Legislature is moving forward on a plan to entice private insurance companies to sell flood policies in the state that’s the most vulnerable to storm surge.It’s not clear, though, that many private...
Mar 17 2014 // Fremont Insurance, a Michigan-exclusive property/casualty insurance carrier with headquarters in Fremont, has hired Rich Fasi as vice president of marketing and sales.Experienced in marketing, product management and...
Mar 17 2014 // Minneapolis – March 17, 2014 – The Insurance Marketing & Communications Association℠ (IMCA) is pleased to announce a worldwide invitation for entries into the prestigious IMCA Showcase™ Awards, the...