All the headlines from our Marketing Topic Page, ordered by recency.
May 5 2015 // Following the completion of XL Group plc’s acquisition of Bermuda-based Catlin Group Limited on May 1, XL and Catlin have officially joined operations and launched a new brand, XL Catlin. A new global marketing...
May 4 2015 // Making the jump from a being a captive agent to an independent one is not for the faint of heart, says one veteran Chicago-based agent.But Sharon Robles has no regrets, none at all. Sharon RoblesRobles was a successful...
Apr 29 2015 // Esurance has become Major League Baseball’s exclusive auto insurance partner in a multiyear agreement that includes title sponsorship of the sport’s new all-digital All-Star balloting.Neither MLB nor Esurance,...
Apr 27 2015 // Aon Risk Solutions, the global risk management business of Aon plc, has unveiled the key risks as identified by its clients across the globe. Cyber risk made the list for the first time in the No. 9 spot, which the...
Apr 22 2015 // The Hartford has named Kathy Bromage as chief marketing and communications officer. Bromage joined The Hartford in 2004 as chief marketing and strategy officer for Personal Lines, where she was responsible for strategic...
Apr 20 2015 // Making the jump from a being a captive agent to an independent one is not for the faint of heart, says one veteran Chicago-based agent.But Sharon Robles has no regrets, none at all. Robles was a successful captive agent...
Apr 15 2015 // Lighthouse Property Insurance Corp. has hired George Trunk as senior marketing representative of both North and South Carolina.Trunk comes to Lighthouse with more than 28 years of experience in the insurance industry...
Apr 6 2015 // Every day I receive at least a half dozen emails from firms promising to increase my sales if I pay them thousands, and sometimes tens of thousands, of dollars. I see website developers promising to increase my...
Mar 25 2015 // Warwick, RI, March 25, 2015 – More than 70 percent of consumers turn to the Internet first – via computers, smartphones and tablets – to research, compare, and ultimately purchase their insurance policies. To meet...
Mar 25 2015 // Philadelphia Insurance Companies has promoted one vice president and two regional vice presidents in marketing. Matthew Carroll assumes the position of regional vice president of marketing in the insurer’s West...
Mar 23 2015 // There are endless ways to grow your agency. Yet today, pretty much all you hear about is using social media and establishing a strong mobile presence. These biggies are essential weapons in your agency’s arsenal, but...
Mar 9 2015 // As an independent insurance agent you’re an expert in many things. You understand the right questions to ask in order to provide the right level of coverage. You know how to overcome price sensitivity by explaining...
Feb 26 2015 // Republicans lawmakers in Florida who once opposed medical pot are now embracing it, motivated by the strong show of support from voters and worried that another constitutional amendment during next year’s...
Feb 23 2015 // Wholesale broker CGSC North America has made three senior appointments in its business development, partnerships and marketing operations. All three will report to Tom Ruggieri, who last October became CEO of CGSC North...
Feb 23 2015 // It’s easy to overlook the continued importance of email as a marketing device with today’s digital focus set firmly on social media. Email, as we know it, has been around for about a quarter of a century and it...
Jan 28 2015 // Property/casualty insurance media company Wells Media Group announced four C-suite and managerial staff promotions this week. Julie Tinney now serves as chief marketing officer, Josh Carlson has been promoted to chief...
Jan 26 2015 // Independent insurance agents’ strengths in customer service and risk management could be challenged by changing consumer behaviors, new technologies and the evolving competitive landscape, according to a new report...
Jan 26 2015 // It’s a brand new year. Hopefully last year’s numbers were where you wanted them to be: solid growth, increased revenue and expenses under control.But for those agencies that didn’t add to their book,...
Jan 25 2015 // Insurance Technologies Corporation (ITC), a Carrollton, Texas-based provider of marketing, rating and management software and services, has promoted Becky Schroeder to vice president of marketing.In her new position as...
Jan 12 2015 // On Dec. 18, Allianz Group announced that it would sell the U.S. personal lines business of its Fireman’s Fund unit to ACE for $365 million by means of renewal rights arrangement.The merger of the personal lines...